Slower life Co

Professional Certificate Project 02

Introduction

A responsive website for an outdoor clothing company.

Challenge

Market research reveals that over 60% of buyer journeys now begin online, and at least 75% of consumers shop online at least once a month.

Despite the widespread digitalisation of the fashion industry, many clothing companies still fail to consider the needs of multi-platform users when designing their websites.

This oversight often results in frustration, leading to high basket abandonment rates as customers struggle to navigate sites seamlessly across different devices.

Solution

A dynamic website that is scalable across a variety of devices and screen sizes. By implementing responsive web design principles, the site will automatically adjust to different resolutions, ensuring that users have an optimal browsing experience whether they're on a desktop, tablet, or smartphone.

This will create a smooth and seamless shopping experience, ultimately driving a higher conversion rate and increasing sales.