Coffee on the Go App
Professional Certificate Project 01
Introduction
An order on the go coffee app, with potential growth for a group order and share function for corporate.
Aimed at Commuters who want to avoid the queue on the way to work.
Simply find your coffee shop of choice, create your order, select a pick up time and go!
Challenge:
Coffee shops can lose business and customer satisfaction during peak times due to long wait times and queues.
Solution:
A coffee app that lets users click and collect from any coffee shop. This will increase revenue by allowing customers to pre-order and collect without having to queue.
Design Iteration
Digital Wireframes to HiFidelity Mock Up
Using digital wireframes to develop an explicit design strategy and brand identity that is clean, efficient and equitable using Gestalt principles of proximity and similarity.
Digital Wireframe
Iteration 01
Seperating the menu and shop information creates clarity.
The bounding box to the call to action buttons is unnecessary and clutters the frame.
Iteration 02
The carousel function is not clear.
Removing the box to the menu loses clarity.
Iteration 03
This iteration lacked playfulness and excitement.
And addition of colour is required.
The carousel function is not clear.
Final Mock Up
The use of bold and italic text draw the users focuses to key elements of the frame.
Interactive buttons enables the user to select/deselect and view their order without going to their basket.
A scrolling function is clearer and more functional way to view the coffee menu.
The use of colour brings the sense of playfulness and excitement desired.
LoFi User Journey
HiFi User Journey
Existing Customer Features
A function for existing customers to presave their favourite coffee shop, their order and their time of collection. Allowing for an even quicker
Takeaways
A function for existing customers to presave their favourite coffee shop, their order and their time of collection. Allowing for an even quicker